LLA Retouch

Project type

Retouch Branding

Apps Used

Adobe Illustrator, Adobe Photoshop

The LLA Retouch project was to touch up the London Luton Airport brand by adjusting the colors in the brand system and applying the new logo in practice.

LLA Logo variation A

LLA Logo variation B

To better fit the LLA brand identity, two logo variants were created. Variation A is based more on their existing icons in their brand system where their icons were rounded and bubbly. Variation B emphasizes the airport imagery that was lost in the original logo.

Logo variation B.1

Logo variation B.2

Logo variation B was chosen to be touched up to match the roundness of the brand's icons. It implemented a unique way of showing abbreviation while keeping the airplane imagery.