Angela Vue
Colorful Perception
Project type
Senior Thesis
Apps Used
Adobe Illustrator, Adobe Premiere Pro,
Colorful Perception is a perception challenge to show how color can affect how a brand may be seen differently. The exhibit implements the usage of color theory to show that color plays a huge factor in how people perceive the brand.
All three versions side by side on display
Color plays an important factor in life and how one would perceive the world. Color can change create a new perception or alter a pre-existing opinion. My thesis exhibit was to create a mental challenge on if a pre-existing brand's identity could be shifted using color and altering the logo slightly to change consumer perception.
Normal McDonald branding
Street food McDonalds branding
Higher end McDonald's branding
